6 Strategies for a Thriving Website After Launch

3) Link Building: Building Authority and Trust

 

So, you've created some great content that's starting to bring traffic to your site. That's only the first step in building your business’s authority and trust online. 

The secret is in link building strategies that build your site's reputation by linking your site with trusted sources. It works like getting recommendations from experts and businesses with trusting audiences. Not only does it build your reputation, but search engines take notice, too.

Let's discuss the importance of backlinks, how to get them without buying or manipulating links, and some effective strategies specific to your business that will push your site to the top of search engines.

So, let's get ready to level up your website's credibility!

 

The Value of Backlinks

 

Search engines such as Google consider backlinks to be votes received from other sites. When trusted sites link to your great content, they work like telling search engines, "Hey, this site is informative and trusted!" 

The more quality backlinks a site has, the higher it ranks in search engine results. Higher rankings mean more people see your pages and more visits to your site, increasing organic traffic to your site. Think of it like word-of-mouth for your business.

 

Your Link Building Toolkit

 

So, what are some tried and true strategies for earning website street cred? Here are a few to start with:

• Guest Posting: Post educational articles on other sites within your industry and, in exchange, gain a precious backlink to your site.

• Resource Page Link Building: Lots of sites offer resources to their readers – links to tools, downloads, and sites their audience will find helpful. 

• Skyscraper Technique:

• Identify popular content in your niche.

• Create something better.

• Reach out to the existing links pointing to the older content.

• Suggest they update their link to your new, excellent content.

• Digital PR and Outreach: Get your business mentioned in online publications, blogs, and news stories, earning high-quality backlinks and brand awareness.

• You can utilize all these practices according to the capabilities of your in-house team and if you are opting for link-building services, make sure the agency is focused on acquiring quality backlinks.

 

The Right Way to Build Links: Quality Over Quantity

 

Not all backlinks are created equal, and you should never use link schemes or manipulation tactics to acquire backlinks. Purchasing links is just as ineffective as linking within irrelevant content: it won't build your reputation and can harm your site's standing with search engines.

Instead, you should follow White hat link building practices for authentic and lasting results. This involves fostering relationships with site owners and influencers in your space. It helps you make a solid online presence and attract natural, high-quality backlinks that grow website authority and trust.

 

 

4) Technical SEO: The Website's Backbone

 

Your website is similar to a business. Sometimes, it presents well, but behind the scenes, it can be terribly mismanaged and operate with inefficient systems and processes. Technical SEO helps you fix all these issues related to design, responsiveness, and many more. It serves as the foundation and framework for each landing page's performance. Let's learn about the essential elements of technical SEO:

 

Keywords: Help you RANK #1

 

Keywords are the single (or sometimes multiple) words people enter into search engines to solve their problems. By placing keywords throughout your content, you're sending Google signals that say, "Hey, Google, this is what we do and exactly what our potential customers are searching for!" The more you optimize your pages with keywords, the higher you rise in search engine rankings (which means more organic traffic and leads/potential customers).

 

The Technical Audit: It's not just a 'tune-up'

We're talking about optimizing your website's code, content, and overall performance – it's like giving your online business a tune-up. To achieve high speed and smooth performance, you need to use the best tech stack available.

Consider using a combination of technologies like:

1. Frontend Frameworks: React, Angular, or Vue.js for fast and responsive user interfaces.

2. Backend Frameworks: Node.js, Django, or Ruby on Rails for efficient server-side processing.

3. Databases: MongoDB or PostgreSQL for quick data retrieval and management.

4. Content Delivery Networks (CDNs): Cloudflare or Akamai to deliver content faster by distributing it across multiple servers worldwide.

5. Caching Solutions: Redis or Memcached to store frequently accessed data in memory for quicker access.

Additionally, ensure that your website is optimized for performance by:

1. Minimizing HTTP Requests: Reduce the number of elements on your page to speed up load times.

2. Using Asynchronous Loading: Load JavaScript files asynchronously to prevent them from blocking the rendering of the page.

3. Optimizing Images: Compress images to reduce their file size without compromising quality.

4. Using Browser Caching: Store some elements of your site in users' browsers so they don't have to be downloaded every time.

To further improve your website's performance, consider working with an external web development agency. These agencies have specialized skills and resources that can help you:

1. Audit Your Website: Find performance issues and provide actionable insights.

2. Implement Best Practices: Apply industry-standard optimization techniques and tools.

3. Continuous Monitoring: Use advanced tools to keep an eye on your site's performance and make necessary adjustments.

4. Scalability Solutions: Ensure your website can handle increased traffic without compromising speed or performance.

By using the right tech stack and working with a skilled web agency, you can significantly improve your website's speed and overall performance, providing a better experience for your users and driving higher engagement and conversions.