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Digital product development process: The complete roadmap

Digital product development process: The complete roadmap

Quick Summary

Nowadays, digitalization has offered people flexibility and has become a necessity for today’s generation. Business owners are looking to provide solutions by developing digital products. So, what is digital product development, and on what parameters is it built? To unravel the answers to such questions, read this blog and understand the process and lifecycle of new digital product development.

Nowadays, digitalization has offered people flexibility and has become a necessity for today’s generation. Business owners are looking to provide solutions by developing digital products. So, what is digital product development, and on what parameters is it built? To unravel the answers to such questions, read this blog and understand the process and lifecycle of new digital product development. 

The digital product is easy to understand. Following COVID, the market has experienced a growth spurt in the development of digital products. The success rate of digital products is based on many aspects, starting with ideation, the process, business analytics, marketing strategy, customer retention, and many more. 

So, are you the one interested in investing in the digital product? Well, this blog is just for you. We have curated this blog as a digital product development guide. 

What is a digital product?

A digital product is any product you sell online that doesn’t have a physical form. Digital products are any services or products we obtain through software or mobile applications.  The term "digital" has become widely used, opening up numerous opportunities. 

The market for digital products is full of ideas and product development. Turning an idea into reality takes time. For instance, in September 2012, the Zoom application was released. However, according to Zoom's usage statistics, Zoom generated $4.3 billion in revenue in 2021.

What is the product development lifecycle?

The product development lifecycle is the process of bringing a new product from idea to market. It covers every stage, move, and decision necessary to properly plan, build, test, and market a product.

Let’s assume you need to build a new digital product. The product lifecycle will begin with idea creation and end with the launch of the product. Several departments, including developers, designers, project managers, QA, etc., are involved in the product development cycle.  Most often, there are seven stages in the development cycle of digital products. In the following section, we will go into great detail about each of the seven stages of the product development lifecycle. 

7 Key Stages of New Digital Product Development Process

key stages of digital product development

If you are a business owner, then you must know the development cycle. The new digital product development life cycle is distributed in a total of seven stages that initiate from idea generation to the launching of the product. Companies that create mobile apps and digital software products always have a product team in charge of creating new digital products. Let's do a deep dive to understand the critical stages of product development.

Idea Generation:

The foremost step in your digital product development is surrounding yourself with ideas. Your idea is your vision, and that defines your product. It is the first step in building a product roadmap. The plan will determine your business goals, and user feedback will let you know the success rate.

Therefore, ensure brainstorming in the early stages of idea generation to create a strong plan. The plan must be completed in writing and include all relevant considerations and solutions. 

Sometimes ideas emerge with the concept of the solution. As an example, many professional communication platforms are built to enhance productivity and help people connect directly. Such platforms are Slack, Twilio, Zoom, Skype, etc.  In the market, various SaaS applications provide services that are helpful in routines. 

Idea Analyzation:

The selection of the idea with the best chance of success is the focus of this stage of new product development. Provide a list of all the options available for internal review.  In other words, for concept screening, look for people with relevant industry experience and expertise. 

The most helpful screening will be done through a SWOT analysis. The agile development team, scrum master, product owner, and product manager go through the detailed analysis. With the SWOT analysis, you will get an idea of where advantages and strengths outweigh disadvantages and threats. As per the target audience, the product will be designed, and the product development team will undertake those tasks. Many designers use AI photo editing tools to create more attractive designs for their products. 

swat analysis for digital product development

Conclusion: To achieve better results, this step must analyze the product's overview and state the specific New product development strategy digital product strategy to implement.

Concept Development:

The concept development facilitates comprehension of the in-depth evaluation of the product idea. A thorough rendition of the product roadmap is what is referred to as a product concept. 

Understanding the user stories and the idea’s detailed version is the initial step in concept development. There are some steps in product concept development.

Evaluating Gain/Pain Ratio

Analysis of Competitors 

Enlisting the Core Features

Con

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