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10 Popular Examples of SaaS (Software as a Service) Applications


10 Popular Examples of SaaS (Software as a Service) Applications

Software as a service is one of the most admired and adopted business models that leverage increased ROI for providing company as well as for its users, making it a win-win situation at both ends. From software development to entertainment and Finance industry, SaaS applications has almost covered every niche and today you can see many examples of SaaS applications around you. Before jumping into the popular SaaS examples and its companies, let us first understand what exactly Software as a Service model is, and why so many businesses are inclined towards investing in it !

What is SaaS (Software as a Service) application?

There are majorly 3 cloud-based services - SaaS, PaaS and IaaS from which SaaS is the most popular one. It is referred to as a cloud-based model in which all the maintenance work of software including updates, delivery, improvisations etc. are done by the operating organization. While users just have to pay the subscription charges on a monthly or yearly basis. Many popular SaaS-based services are available for free with certain limitations like Google Drive & Slack.

Now you must be wondering why these SaaS applications are becoming so demanding!

Well, the most fabulous hallmark of web-based SaaS apps is that not only you but everyone around the globe can access the information of your data by simply logging in. Which means that you no longer have to store data on the computer's hard drive. 

Sounds amazing........isn’t it? Anyone having an internet connection and login credentials can use the software.

It really is and especially, in this unprecedented time of Covid-19 spread, these SaaS applications have grown enormously to cater to the needs of remote working teams.

In the graph below, you can see the rise of video chat apps alone amid the lockdown.

Video Chat SaaS (software as a service) application rise amid pandemic graph

Besides this cloud-based data storage advantage which is by far very much essential for remote teams, let’s look at the other perks which makes these SaaS applications even more convincing.

  • Low initial cost :- If you want to develop your custom software, it is definitely going to cost you a fortune and will burn your pockets deep if you were to add some complex functionalities.
  • Reduced Time :- SaaS applications can save a tremendous amount of your time because all the updates and improvisations are offloaded to the provider. So, you can focus on your core business without being worried about the recent technological advancements.
  • Scalability :- This is another imperative feature of the SaaS-model for small businesses who face frequent transitions in their process. As all SaaS applications are subscription-based, you have the flexibility to change your plan according to your needs.
  • Try and use :- Most of the premium brands and providers always offer a free trial to use their SaaS app first. Hence, pay only if it solves your problem and satisfies your needs else just move away and find the alternative without wasting a single penny, as simple as that.

Now let’s jump directly to popular examples of SaaS apps and look how these big brands as well as startups have brought revolution in the IT industry by providing most successful and thriving SaaS applications.

Best and most popular SaaS (Software as a Service) applications

Below are the 10 Popular SaaS examples

1) SalesForce

This is arguably the top-most accredited cloud-based CRM (customer relationship management) aimed to boost the sales of organizations by managing all the leads and prospects at one place.

With such massive users and customer base over a period of a decade, this American based firm is an esteemed example of SaaS applications that is driving the lucrative ROI for many small and medium-sized businesses with their elite sales paradigms.

Launch Year: 1999

Revenue: 13.28 billion USD (2019)

Official website:

2) Dropbox

Dropbox offers amazing file storage solutions synced across all your devices and act as your cloud-based hard drive. With its valuation of over 10 billion USD, Dropbox is rated as one of the most valuable startups in the USA and across the globe. This is another valuable and useful example of SaaS.

It gives free users a 2 GB of storage while the premium plan which is known as ‘Dropbox plus’ provides 2 Terabytes of space along with additional features like advanced sharing options and remote wipe.

Launch Year: 2007

Revenue: 1.6 billion USD (2019)

Official website:

3) Google Applications (G suite)

With the variety of SaaS applications offered by search engine vanguard, Google has actually made the world a better place to live for people of all demographics and businesses of all domains. 

Now it is known as G suit, offering applications which need no introduction like Gmail, Google Docs, Google Sheets, Google Drive etc. As you're familiar with almost all these SaaS examples, you can clearly notice the importance of these kinds of SaaS apps without which you cannot spend a day in the office.

Launch Year: 2006 (initial release)

Revenue: 2.6 billion USD

Official website:

4) Slack

Slack is another prominent example of Software as a service application. This is basically a business communication platform that offers a vast array of features.

This includes private messaging as well as group discussions with all types of file sharing options available backed by privacy protection and full end to end encryption security.

Launch Year: 2013

Revenue: 400 million USD (2019)

Official website:

5) HubSpot

This is another CRM that is focused on inbound marketing but recently paved its way to offer many different sales processes such as social media marketing and content management.

HubSpot came into the limelight in 2014 after launching a FREE CRM that provides many amazing features and integrates with Gmail as well as Microsoft office.

With a customer base across 120 countries, Hubspot is recognized as one of the best SaaS applications and stands as an excellent SaaS example for businesses who want to enhance their inbound processes via smart technological advancements.

Launch Year: 2006

Revenue: 674 million USD

Official website:

6) Shopify

Shopify is a one-stop eCommerce store solution for all the retailers who want to sell their products online. This CMS (content management system) offers flexible plans from which small & medium businesses can create a simple static as well as a complex and highly functional eCommerce website.

With the spike of online purchases and immense demand of eCommerce websites, this Canadian-based company has rooted its place in the list of best examples of SaaS applications for retailers who want to build their online presence.

Launch Year: 2006

Revenue: 1.58 billion (2019)

Official website:

7) SAP Concur

Another American SaaS company which streamlines the traveling and expense management services into complete automation. Controlling your expense sheet digitally and you can view your airline tickets, hotel charge etc at your fingertips. 

This is really useful for some frequent travelers who can offload the whole task to this automation system. Initially, Concur was an independent SaaS company but later in 2014, it was acquired by SAP at a whopping price of 8.3 billion USD. Solving a simple problem of travelers, this SaaS example can be seen as how easily SaaS-model can be deployed by offering some straightforward services that can smoothen the process.

Launch Year: 1998

Revenue: 750 million

Official website:

8) Adobe Creative Cloud

Adobe creative cloud is a paradise for designers as it collectively offers a set of its applications for graphic design, web design and photo & video editing.

It was initially hosted on AWS (amazon web services) but later migrated to Microsoft Azure with a new deal. With almost every designer taking advantage of it, Adobe creative cloud is indeed an example of a SaaS app that empowers the design community.

Launch Year: 2011

Revenue: 2.9 billion+ (2019)

Official website:

9) MailChimp

This is the best example of a SaaS company who is one of the pioneers in the email marketing world and refined the process to such an extent that businesses can grab a fortune of revenue via its crowning email marketing campaigns. 

With a simple and customizable interface laced with a plethora of matrices to analyze the whole email campaign, MailChimp’s SaaS web-based application is extolled by many SMBs.

Launch Year: 2001

Revenue: 700 million USD (2019)

Official website:

10) Atlassian Jira

Developed by Atlassian, Jira is a very useful SaaS application for developers and project managers who want to track and manage the workflow of software development projects.

It became much popular when the concept of “Agile project management” emerged and Jira allowed it to follow the same process. Jira is indeed a strong SaaS example that eases down the software development paradigms.

Launch Year: 2002

Revenue : 1.2 billion USD (Atlassian-2019)

Official website -

Final Words

So, we have listed some of the most successful examples of SaaS applications that are ruling the market in their respective niche. 

There is no denying that some SaaS examples were already well-established firms but you cannot ignore those innovative startups who are now valued in billions with their top-notch SaaS solutions.

Nevertheless, it’s never too late to introduce a new idea in this endless growing technology world. 

Be it a solution to the problem, or maybe just making things more feasible and simpler, with the right technology partner like Citrusbug you can scale your SaaS applications to such an extent you have never imagined.

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