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CASE STUDY

UnitedMasters

Next-generation music distribution platform that empowers independent artists with premium distribution, analytics, and marketing tools.

Industry Music Tech

Solution Artist Distribution & Analytics Platform

Engagement 28 months

Services Web & Cloud Development

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Client Context

UnitedMasters is a digital music distribution and artist services platform that enables independent artists to distribute their music to major global streaming services like Spotify, Apple Music, TikTok, and YouTube while retaining ownership of their masters. It also offers analytics, marketing tools, and opportunities for brand partnerships to help artists grow their careers.

The platform supports both free and premium subscription options, real-time royalties, and tools for promotion and fan engagement, making it an alternative to traditional music label deals and enabling artists to reach wider audiences globally.

Music Distribution Platform

50+ Streaming Partners

Independent Artist Growth

The Challenge

The client needed a robust platform capable of handling music uploads, artist profiles, rights management, subscription plans, integrated payments, multilingual content, and analytics while serving both free and premium users without performance degradation. It also had to support seamless integration with major streaming services and provide scalability for a growing catalog and user base.

Scalable music upload & distribution workflow

Subscription and payment integration

Multilingual CMS support

High-performance analytics & delivery

Our Solution

The team developed a scalable artist distribution platform with multi-tenant architecture and cloud-optimized services to handle uploads, content management, analytics, and subscription workflows. Integration with payment gateways, streaming partners, and third-party services ensured seamless delivery, monetization, and global reach.

Multi-Tenant Architecture

Built a scalable backend capable of handling multiple artist profiles and catalogs.

API Integrations

Connected with streaming services, payment gateways, and analytics providers.

Subscription Management

Enabled secure subscription plans and payment handling workflows.

Data & Analytics Dashboard

Developed tools for real-time performance metrics and user insights.

How We Delivered

Discovery & Alignment

Requirements gathering and technical feasibility audit.

Architecture & Planning

System design and modular roadmap definition.

Engineering & Integration

Development of core platform features and external service integrations.

Testing & Validation

Performance testing and QA for scalability and security.

Deployment & Support

Phased rollout with ongoing monitoring and updates.

Outcomes Delivered

50+ Streaming Platforms

Enabled independent artists to distribute music across major global streaming services.

>1M Analytics Events Tracked

Delivered scalable real-time analytics for audience engagement and track performance insights.

99.9% Payment & Subscription Reliability

Ensured stable monetization workflows with secure recurring payments and subscription handling.

28M Engagement Duration

Completed platform development and continuous enhancements over the engagement period.