Health Care Health Care
Phone + 1 510 561 8188 Email hello@citrusbug.com
Let’s Talk
CASE STUDY

Hairstory

A digital shop for unique hairstyling products that reinvents hair care and promotes sustainability.

Industry Ecommerce
Solution Digital Marketplace
Engagement 2+ Years
Services UI/UX, DevOps, Web Development
Talk to Us
Hairstory

Client Context

Hairstory is a sustainability-focused hair care brand that offers innovative products designed to eliminate detergents and plastic waste, sold directly to consumers and through hairstylists.

The platform operates as a digital marketplace enabling users to discover, select, and purchase unique hair care products that support environmental and social sustainability goals.

Sustainable Hair Care
Digital Marketplace
Eco-Friendly Products

The Challenge

The client needed a feature-rich ecommerce platform capable of handling product listings, user management, checkout flows, and subscription services, all while enabling multilingual experiences and membership-based operations without compromising performance or scalability.

Our Solution

Citrusbug built a scalable ecommerce marketplace with advanced product cataloging, secure checkout, subscription workflows, and membership tools. The platform integrates multilingual support and backend services for robust performance and continued evolution.

UI/UX & Prototyping

Designed intuitive product browsing, category navigation, cart, and checkout UX.

Frontend & Backend Engineering

React frontend and Django backend to handle user sessions, product data, and transactions.

Checkout & Subscription Workflows

Custom cart, payment integration, and membership management features.

DevOps & Cloud Support

CI/CD pipelines, AWS deployment, ongoing bug support, and site management.

How We Delivered

1

Discovery & Alignment

Defined business objectives, product features, and technical scope.

2

Architecture & Planning

Designed scalable system architecture and tech stack alignment.

3

Engineering & Integration

Built frontend and backend services, integrated APIs, and deployed ecommerce features.

4

Testing & Validation

Conducted performance, functional, and UX testing across features.

5

Deployment & Support

Production deployment with ongoing monitoring and support.

Outcomes Delivered

400,000+ Customers Served

Scaled digital marketplace supporting a rapidly growing global user base.

65% Revenue Growth Post-Launch

Optimized ecommerce workflows and subscriptions accelerated sales performance.

87% Reduction in Plastic Usage

Sustainable product adoption significantly minimized packaging waste.

99.9% Platform Uptime

Reliable cloud infrastructure ensured uninterrupted shopping and subscription services.

Related Capabilities

Healthcare Consulting Generative AI Development Healthcare App Development Cloud Application Development

Facing a Similar Challenge?

If you’re building a scalable ecommerce platform or marketplace with subscription and product catalogue needs, our team can help craft the solution.

Talk to a Delivery Expert
× Schedule Your Free Consultation

Please select a date and time from the calendar below to schedule your free call.