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CASE STUDY

Jenga

A one-stop online marketplace for building supplies and hardware catering to homeowners and local artisans in Kenya and East Africa.

Industry E-Commerce Marketplace

Solution Building Supplies & Services Marketplace

Engagement 3+ Years

Services UI/UX, Mobile & API Development, Admin & Seller Portals

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Client Context

Jenga is an online marketplace built specifically for the Kenyan and East African community, providing a single-stop digital entrance to building supplies, hardware products, and services for homeowners, artisans, and small business providers.

The platform bridges the gap between hard-to-reach suppliers like Jua Kali artisans and consumers by delivering comprehensive product catalogues, service offerings, and transactional capabilities through a consumer-centric digital storefront.

Regional E-Commerce Marketplace

Hardware & Supplies Platform

Local Services & Artisan Access

The Challenge

The client needed a scalable, feature-rich marketplace that could support online product discovery, seller onboarding, service offerings from local artisans, buyer-to-provider communication, secure transactions, and administrative controls — all optimized for performance and regional usability across East Africa.

Scalable multi-vendor marketplace

Seller & admin portal management

Buyer-to-provider communication

Mobile & API integration

Our Solution

Citrusbug delivered a fully featured e-commerce marketplace tailored to the East African market with intuitive UI/UX, robust frontend and backend services, mobile accessibility, and custom portals for sellers and admins — enabling buyers to discover, connect with, and purchase building supplies and services efficiently.

UI/UX & Prototyping

Crafted user-centric flows for buyers, sellers, and administrators.

Frontend & API Development

Built responsive web and API layers to support marketplace interactions.

Seller & Admin Portals

Provided feature modules for product management and dashboard operations.

Mobile & Backend Services

Mobile-ready solutions with scalable backend services for regional performance.

How We Delivered

Discovery & Alignment

Aligned on regional requirements, user personas, and marketplace goals.

Architecture & Planning

Designed backend, API, and mobile-ready architecture to support growth.

Engineering & Integration

Implemented frontend, backend, seller, and admin modules.

Testing & Validation

Performed performance and usability testing across modules.

Deployment & Support

Production rollout with ongoing support and monitoring.

Outcomes Delivered

3+ Years Sustained Marketplace Growth

Ongoing feature expansion and platform optimization across Kenya and East Africa.

500+ Local Sellers Onboarded

Enabled regional suppliers and Jua Kali artisans to reach broader digital audiences.

40% Increase in Buyer-Seller Interactions

Improved communication tools accelerated inquiries and transactions.

99.9% Platform Reliability

Scalable backend ensured consistent performance across devices and high-traffic periods.